This was essentially a gold trim package. Kennard was the ultimate sales guy, an ever-smiling Texan who regaled those of us attending the press preview at GM’s Mesa, AZ, Proving Ground that Cimarron would be “a BMW killer” and also take on the Audi 4000, Datsun Maxima and Toyota Cressida.

Every single available option except the dOro package. The pickup was called something else, wasn’t it?And the ESV was the LWB version. Damn this looks bad ass.Strangely enough, I spotted a third generation Pontiac Sunbird SE Convertible driven by old geezer in Sendlinger Tor area of Munich a couple of weeks ago. Number 8860726. They were really popular with the Yuppie crowd and is more of a car than the Cimarron, which is a Cavalier in a tuxedo.

It is incredible to think the massive number of Chevrolet Cavaliers produced vs. the Cadillac Cimmarons yet neither are really even around anymore, hard to find for sale, and hard to come by even at parts yards. instead of Sevilles and Eldorados. I can imagine a scenario 10 to 15 years ago where someone in the Towers was complaining about the rapid sales increases of the German luxury marques. !The Olds/Buick J-car came out a year or so after the Chevy/Pontiac versions. Mark of Excellence, baby.The car that brought down my High School’s bully. . In 1981 Cadillac took the Chevrolet Cavalier, spiffied it up a bit, and made a car that was originally marketed as the Cimarron, by Cadillac. The optional 2.8 liter V6 boosted power to 130, but that still was not much. FWD was a high end novelty for GM since the Toro/Eldos debuted with it, they marketed FWD with the later mass production cars by touting it as a passed down luxury, the Cimmaron ad itself brags about it having FWD “like the Eldorado and Seville”. i just posted this to the cohort yesterday.What J is that? . A tempting question, since it could theoretically be a silver bullet – but there was quite a debate among GM managers about this point.Those advocating for a J-car Cadillac pointed to the burgeoning success of small premium European cars such as BMW’s 320i and Audi’s 4000. But it looks like I’m one of the few.I had an ATS with the turbo 4. In hindsight or in MANY references…Well it’s a pivotal car in history that likely best exemplifies badge engineering done wrong. The ATS coupes stealthier styling suits it better as a Caddy. I don’t agree that Cadillac needed to concede to the extent you may be suggesting. Judging by the widespread raves it’s winning from even the toughest critics, Cadillac’s new ’13 ATS sport sedan is a worthy competitor to the iconic BMW 3-Series. Therefore, the US car companies built more of the product that they still had a good rep in…Trucks!Agree that a certain demographic was going to look for something different no matter what, and something different was available in 1982 that was marginally available in 1972. Inside there was D’Oro plaque on the instrument panel, and the 3-spoke steering wheel had all metal spokes in gold finish. I now have 2014 CTS sedan which is bigger and rides more like my 2002 Seville did.I think the J cars styling was not bad. “Don’t worry, Jerry, we have automatic windows,” Kennard assured him with a grin. One idea after the next on how to fix the crisis, searching for a silver bullet that didn’t exist led them to rampant automation, a disastrous reorg that took 25 years to fix, one product line after the next delayed or off-target or so poorly engineered it could only be fixed after it had been destroyed in the public eye. “We’re shooting for younger, more affluent buyers, and our traditional image has no appeal to them whatsoever,” he said. The special Cimarron D’Oro package continued for 1985, and was offered now in white or red exterior colours, still with the tan leather interior. Their competition gave no indication that what they had in the pipeline would be desirable to the aspirational prestige buyers Cadillac’s are targeted at, the ones who care much more about image than value, and what failures resulted shouldn’t be any surprise or considered some unfortunate turn of events(like fuel prices plummeting as their lineup of ugly little boxes hit the floors). A longer wheelbase would have been possible. For 1983, this odd feature was eliminated.I have yet to find the interior shot showing the rear seat for 1982 model year. Cimmeron’s a great example of that. Note the tachometer showing that mighty LQ5 making a blur of the needle, as it climbs to 2,800 rpm.Pitching the 86-hp Cadillac-ized Cavalier as a performance car The reworking of the 1989 DeVille was the best launch since the ’79 Eldorado.

While selling a luxury car with overt similarities to cheaper models was a huge mistake, the Cimarron’s price differential is not quite as exaggerated as first meets the eye. They immediately set about trying to match their current fleet to new regulations as best as they were able while keeping their eyes on the prize. That is, styling that was VERY different looking from the “donor” Nova and a more powerful standard engine than a NovaThe most telling lines appear at the beginning of this article when we are told Cadillac decided it wanted a J-car 11 months before they were due to hit showrooms. GM had used similar constructions to elevate certain models ABOVE the brand in the fairly recent past. A short list of options includes three engine choices, all-wheel drive, 6-speed manual gearbox, adaptive cruise control and much more. The ATS was a nice car, but is small with a firm ride. DINK baby boomers did not want to spend there extra income on something from Detroit. With a window sticker starting from $12,181, the 1982 Cadillac Cimarron was nearly $4,000 more expensive than a four-door 1982 Chevrolet Cavalier CL, which was priced from $8,137. It wasn’t enough that the Cimarron was a bad car, but it was an even worse Cadillac.

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