T ennis players and top tournaments offer lucrative opportunities for brands that wish to associate themselves with the sport. It wasn’t just the tennis fans excited to see their heroes – Serena Williams was delighted to attend, saying, “It’s exciting to be here.
We'll discuss a few of these brands, and their Wimbledon sponsorship activations, in further detail below.Wimbledon 2018 was the celebration of the 13th year of partnership between the two. Taking part in the mixed doubles match were Serena Williams, Roger Federer, Rafael Nadal and Maria Sharpova. While the matches are heating up at Wimbledon, the World Branding Forum takes a look at the brands that are at courtside. They highlighted their partnership by creating impressive works of art depicting the tournaments top atheletes, using just standard fencing and 15,000 tennis balls. Data from Sports Sponsorship Insider shows how Wimbledon’s logo-free environment and the way it prioritises the brand equity of its partners over cash in its sponsorship negotiations keeps its central sponsorship revenues lower than its immediate competitors. Angelique Kerber won her third Grand Slam® singles title at The Championships, Wimbledon, in 2018 – a fitting reward for a player who has worked tirelessly throughout her career in the pursuit of excellence. This year at Wimbledon, Jaguar launched their newest campaign “Show Your Edge”. To celebrate the 131st Wimbledon, we take a look at five other brands who also enjoyed a spot of tennis while acting their brand sponsorship. Every year, to enhance Wimbledon’s spectator experience, brands work on their real-time marketing proposition to deliver campaigns which can help them own this unforgettable moment. +44 (0)20 353 00100. hello@mciexperience.com. , Twitter and selected segments on Facebook allow sponsors to be ite unique and fans were able to enjoy it throughout the duration of Wimbledon.
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To add a little extra excitement, two spectators were plucked from the crowd and ferried over to the tennis court to compete for tickets to the Australian Open – the first person to return Pat Rafter’s serve won.TSN was the official Canadian broadcaster of the US Open in 2014. Players, including celebrity guests and tennis legends, could play on the court with motion-sensing rackets and tennis balls, and information would be translated to the screen in the form of 3D video game graphics and sound effects.Nike set up the match of the century in Paris, France, when they invited four of the greats to go to head to head in the dark, on a futuristic neon court. © 2020 Tandem Partnerships All rights reserved. Each Grand Slam has it's own flavor: the blue courts in Australia, the bright spring colors at Roland-Garros (courtesy of the players), and the US Open's proximity to the year-end #1 ranking. Former Wimbledon champion Andy Murray is a brand ambassador for American Express, which has a new interactive game. Kicking off this year's two-week tournament, Ralph Lauren created a special capsule collection activation.
The color palette of the clothing appropriately fits the tournaments colors, green, purple and white. In 2015, Jaguar Land Rover became the official car supplier to All England Lawn Tennis Club and the Championships at Wimbledon. This year, we’re here with our friends at Pimm’s, helping them serve up delicious drinks to tennis fans for the duration of the championship.To celebrate the 131st Wimbledon, we take a look at five other brands who also enjoyed a spot of tennis while acting their brand sponsorship.American Express, sponsors of the US Open in 2015, worked with several agencies to produce a one of a kind fan experience at the ‘Rally on the River’ pre-event in New York City. Polo Ralph Lauren was the first designer brand to sponsor Wimbledon and dress all Wimbledon on-court officials, joining the tournament in 2006.
The Sponsors that Back the Oldest Tennis Tournament in the World: WimbledonWimbledon is one of tennis' Grand Slams, the sport's highest echelon of success. Brands sponsor sports for a variety of reasons, and this iconic tennis championship has its fair share of supporting brands, including the longest partnership in sporting goods history – Slazenger, which has been a partner since 1902. Wimbledon is underway and tennis fans have flocked to Henman Hill to watch the world’s best players go head to head for the most prestigious title in the sport. This year we renewed and extended our Wimbledon partnership for the next five years, as well as extending our sponsorship of Maria … The classic uniforms seen on TV screens around the world can be bought at its stores, online, and the centre court shop on the Wimbledon …
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